About Elf Cosmetics

e.l.f Cosmetics Review

Elf Cosmetics is a makeup brand known for its affordable yet loftier-quality products. Continuing for "Optics, Lips, Face up," this visitor has everything y'all need to get a glam or natural look. In fact, at that place are hundreds of products to cull from, including foundations, highlighters, lashes, palettes, and more than.

The makeup company has been featured in several media outlets, including Attraction, InStyle, and Glamour Magazine. With a massive 5.half-dozen million followers on the e.l.f Cosmetics Instagram page, it's prophylactic to say that it is one of the beauty industry's leading brands.

Are you in the market for some affordable dazzler dupes? This Flf Cosmetics review is hither to help.

We'll go over the brand'south acknowledged makeup items, customer feedback, FAQs, and more to assistance you decide if its products are worth the buy.

Overview of eastward.fifty.f Cosmetics

e.l.f Cosmetics Review

Founders Scott Borba and Joseph Shamah launched e.50.f in 2004. Their mission was to create makeup for everyone without any high-cease markups.

Scott and Joseph realized there was a market for toll-effective beauty products when they saw women with designer outfits ownership a surplus of drugstore makeup. So, the Oakland-based company was born.

The company's products are known as "game-changers" within the manufacture, thanks to the fusion of quality formulations with accessible price points. Speaking of accessibility, its products are likewise widely available at stores such equally CVS, Rite Aid, Walmart, Target, and Old Navy.

east.l.f Cosmetics also assures its customers that its products will always be vegan and cruelty-free. And, it too avoids using toxins and unsafe ingredients in its formulations, such as phthalates and parabens. Additionally, the brand takes customer feedback into account when manufacturing and distributing its items.

Before diving into this e.l.f Cosmetics review, allow'south go over a few pros and cons of the brand.

Pros

  • Hundreds of products, including foundations, concealers, lashes, eyeshadows, and more
  • Very affordable but still loftier quality
  • Vegan and cruelty-free
  • Free of phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone
  • Thousands of positive testimonials
  • Easily accessible at stores like Walmart and Target
  • Multiple means to save
  • International shipping is available

Cons

  • No returns or exchanges (except for one color match per customer)

Getting dolled up doesn't accept to be expensive. But, with so many affordable options, it can be hard to know where to start. So, this e.l.f Cosmetics will introduce you to some of the brand's top-selling products.

Elf Cosmetics Review

e.l.f Cosmetics Review

So, what are some customer holy grails? This due east.l.f Cosmetics review is going to become over products that customers tin can't get enough of, including flossy concealers, blurring primers, pigmented eyeshadows, and more.

Every product on the company's site is vegan and cruelty-free. Additionally, due east.fifty.f. formulates its makeup without the employ of nonylphenol ethoxylates, triclocarban, phthalates, parabens, triclosan, hydroquinone, and sulfates.

Elf Cosmetics 16hr Camo Concealer Review

Whether you're trying to hide night circles or a pesky blotch, you don't desire your cover-up to budge. Thankfully, the eastward.l.f Cosmetics 16hr Camo Concealer got its name for a reason. This liquid concealer has a long 16-hour vesture fourth dimension. So, you can piece of work hard, play hard without worrying about affect-ups.

Offering a matte finish, this product provides full coverage that can be precisely applied with the doe-foot applicator. Fundamental ingredients include avocado oil and kaolin clay. The oil works to moisturize and nourish the skin, while the dirt controls any shininess that would otherwise popular upwards throughout the day.

And, this product doesn't simply have to be used to cover upwards imperfections. This due east.fifty.f Cosmetics review as well suggests using it for cutting-crease eyeshadow looks.

With 27 shades to choose from, including 3 different undertones, the Camo Concealer sells for $half-dozen (0.203 fl oz).

e.l.f Cosmetics Poreless Putty Primer Review

Look, we all accept pores. But, that doesn't hateful we want to show them off to the world. The eastward.fifty.f Cosmetics Poreless Putty doesn't become rid of your pores, just it does blur them for a flawless-looking complexion.

This award-winning production features squalane, which helps preclude moisture loss during habiliment. It as well has a velvety texture, then you'll be able to get a smooth foundation awarding.

Suitable for all peel types, but particularly effective on dry out or combination peel, the Poreless Putty Primer sells for $9 (0.74 oz).

e.50.f Cosmetics Jelly Pop Dew Face Primer Review

It might look similar a lip jelly, just this adorable pink product is actually for your face. The east.50.f Cosmetics Jelly Popular Dew Face Primer holds makeup in place while providing a luminous glow.

On no-makeup days, pop a light layer of this jelly on your skin for an even complexion and a subtle glow. Featuring hydrating ingredients like hyaluronic acid and niacinamide, this gel primer penetrates the skin to provide and lock in wet.

If that weren't enough, each tube is also infused with watermelon extract for a healthy dose of antioxidants. Add the Jelly Pop Dew Face up Primer to your makeup purse for $10 (0.61 fl oz).

For an added dose of juiciness, check out the selection of e.l.f Cosmetics highlighters.

e.fifty.f Cosmetics Lip Exfoliator Review

Your lips deserve the same amount of attention every bit the rest of your face. Care for them to some TLC with the e.l.f Cosmetics Lip Exfoliator. To become a smooth lipstick application, this lip scrub removes dead skin, ensuring a kissable pucker.

Aside from its exfoliating abilities, the Lip Exfoliator also moisturizes your lips with ingredients like jojoba oil, shea butter, and avocado oil. Plus, this product comes in 4 different colors and scents with a sweet olfactory property—we're particularly feeling the coconut version.

Pucker up with the Lip Exfoliator for $4 (0.35 oz).

e.l.f Cosmetics Need it Nude Eyeshadow Palette Review

Got a need for neutrals? The due east.l.f Cosmetics Need it Nude Eyeshadow Palette might satisfy you. This versatile palette comes equipped with x different shades, so you lot tin highlight, profile, line, and shade to your heart'south content.

Featuring both shimmers and mattes, toss this ready into your handbag to kick your daytime look up a notch as you lot head from piece of work to dinner. Matte shades double as a confront contour, too, for a flawlessly sculpted complexion. Get it for $10.

e.l.f Cosmetics Professional Set of 12 Brushes Review

So, you lot've got your palette. Now, you simply need the eastward.fifty.f Cosmetics Professional Ready of 12 Brushes to apply those shadows.

This drove includes both eye and face brushes, making it a complete prepare. And, y'all can use them guilt-free—their beard are 100% constructed and cruelty-free.

This e.l.f Cosmetic brush set comes with the following brushes:

  • Smudge middle sponge
  • Lip castor
  • Eyeshadow castor
  • Blending castor
  • Defining eye brush
  • Eyelash and forehead wand
  • Brow castor
  • Foundation castor
  • Bronzing brush
  • Full face brush
  • Concealer brush
  • Eyeliner brush

Each castor features an "ergonomically designed" handle for precise awarding without slips or smudges. Offered in a sleek white hue, you tin get this complete eastward.l.f Cosmetics brush set for but $12—that works out to $1 per castor!

Is e.l.f Cosmetics Cruelty-Gratis?

e.l.f Cosmetics Review

Aye, e.l.f Cosmetics is certified 100% cruelty-free. And, its collection is also vegan.

Is e.50.f A Clean Make?

e.l.f Cosmetics Review

e.l.f is a make clean brand. All of its products are formulated without phthalates, parabens, triclosan, triclocarban, nonylphenol ethoxylates, and hydroquinone. Plus, its skincare line includes no sulfates.

Who Is eastward.fifty.f Cosmetics For?

e.l.f Cosmetics Review

eastward.l.f Cosmetics can be for anyone who is looking to get their makeup and skincare essentials while on a upkeep. Its marketing is mainly geared towards teens and immature adults—just, nosotros're sure people of all ages can detect something in its line.

The brand is also great for those who await for vegan and cruelty-complimentary products.

Comparison: e.50.f Cosmetics vs. Morphe

e.l.f Cosmetics Review

We're happy to see that more than affordable makeup brands are launching onto the scene—especially when the products are skilful. So, how does e.50.f Cosmetics stack upward to the contest?

This e.50.f Cosmetics review decided to host a friendly competition between our featured make and Morphe. Our competitor is a slightly newer company, having been around since 2008. It is known for collaborating with popular, admitting controversial, influencers like James Charles, Jeffree Star, and Jaclyn Hill.

Start, we'll go over a few similarities:

  1. Both California-born brands
  2. Prices are affordable and much lower than loftier-end brands
  3. Offer international shipping

Only, they do take their differences:

  1. Morphe is reasonable but a scrap higher in cost
  2. Morphe collaborates with several Youtube beauty gurus
  3. It'south unclear whether or non Morphe is fully cruelty-free, and some of its products are not vegan
  4. Morphe has a more flexible return and exchange policy

https://ca.morphe.com/

e.l.f Cosmetics Reviews: What Do Customers Think?

e.l.f Cosmetics Review

Now, the bigger question in this e.50.f Cosmetics review: what do its customers think? The make receives loftier praise on its website for its affordability and the quality of its products. Additionally, on websites like Influenster, the Better Concern Bureau, and Trustpilot, it gets by and large positive feedback.

Commencement, we'll go over the positives. Here'due south how each production in this review rates on e.l.f's main website:

  • 16hr Camo Concealer: 4.4/v stars from two.7k reviews
  • Poreless Putty Primer: 4.iv/5 stars from 1k reviews
  • Jelly Popular Dew Confront Primer: 4.7/5 stars from 172 reviews
  • Lip Exfoliator: iv.3/5 stars from 2k reviews
  • Demand It Nude Eyeshadow Palette: 4.3/5 stars from 164 reviews
  • Professional Prepare of 12 Makeup Brushes: 4.2/five stars from 757 reviews

We're going to be focusing on the Poreless Putty Primer. Other than being voted the Best Mass Primer on Influenster, this product gets many rave reviews on e.l.f'due south website equally well.

1 v-star reviewer writes: "I bought this a yr ago, and I still utilize it every single time I practice my makeup. I beloved how it smoothes out my pores without leaving an oily or silicone end on my face up. It'due south kind of moisturizing merely not to the point where it looks likewise heavy or would become likewise much for people with oily skin. I love this stuff, and I will repurchase it every time I run out."

Another customer loves the effects and longevity of this primer, stating, "I love this product! Information technology's supposed to be recommended for dry out peel, but it works great for my normal/oily skin! It leaves a great texture on the peel, and my makeup lasts longer."

In terms of the Camo Concealer, it scores 4.4/5 stars on Influenster from 75 ratings. Reviewers claim that it's a great dupe for higher-end concealers and that the product has become their holy grail.

I customer says, "If you're on a budget or not – yous should try this because it's awesome! It's only $6, and information technology actually conceals! Information technology gives a overnice brightening effect and doesn't cake up by the end of the day. I apply it with a dazzler blender, and it gives a flawless effect."

Along with the loftier praise, e.l.f also has an A+ accreditation from the Improve Business Agency. In that location are only eight customer complaints, simply they've all been resolved by the company.

But, on Trustpilot, ratings take a bit of a dip. They average 2.6/5 stars from 123 shoppers on the site, with 47% of the reviews beingness poor, mostly citing issues with customer service and extended aircraft times.

1 client says, "I called client service today because I was having issues with my payment. I told the customer service agent what was going on, and I was rudely hung up on. Don't recall I'll exist ordering from e.fifty.f again if they treat their customers that way."

However, the percentage of negative sentiments on Trustpilot accounts for a very small percentage of overall comments.

All in all, the company'south products get great reviews from thousands of customers on and off its website. Shoppers are delighted by the quality, many reporting that e.l.f's collection rivals high-end lines for merely a fraction of the price.

Is e.fifty.f Cosmetics Worth It?

e.l.f Cosmetics Review

Perchance you're not interested in getting reigned in by high-cease beauty products. In that case, due east.fifty.f Cosmetics is an affordable alternative that carries a broad range of products that can appeal to anyone.

Based on this e.l.f Cosmetics review, we would say that the company is worth the purchase. Its products are well-received and what tin can we say, we can't resist a good bargain. I hateful, $12 for 12 brushes? That's a steal.

Additionally, products like the Camo Concealer are suitable dupes for high-end brands. So, you'll nevertheless get the same quality but at a highly reasonable price. They're also guilt-free, as the visitor's drove is 100% vegan and cruelty-free.

eastward.l.f Cosmetics Promotions & Discounts

e.l.f Cosmetics Review

We came across multiple due east.l.f Cosmetics coupon codes and other promotions to assist you save on the visitor'south collection:

  • Back-to-school consequence: Become xx%-25% off when you spend $25-$35
  • Free gifts on orders $25+
  • Costless aircraft with orders $15+
  • 25% off discount for outset responders, teachers, healthcare workers, and the Armed services when your order hits $30
  • 15% off e.50.f Cosmetics promo code when you verify your pupil status
  • e.fifty.f's Dazzler Squad: Sign upwards for dazzler rewards and to be the first to know about other promotions

Where To Buy eastward.fifty.f Cosmetics

e.l.f Cosmetics Review

You can shop for the make'due south collection directly from its website: elfCosmetics.com. Its products are besides available at retail stores, such as Target, Walmart, K-Mart, Shoppers Drug Mart, and more than—a full listing is bachelor on its website.

FAQ

e.l.f Cosmetics Review

Who owns e.l.f Cosmetics?

The brand is endemic past the venture capital company TPG Growth II Management, LLC.

Where is east.l.f Cosmetics made?

due east.l.f Cosmetics products are made in China.

What is eastward.l.f Cosmetics's Aircraft Policy?

e.fifty.f Cosmetics offers aircraft in the United States and internationally. Standard shipping is gratis in the US when orders exceed $25.

Orders in the United states of america are fulfilled by FedEx or USPS. The following are the unlike aircraft options and their prices:

  • Standard (6-x business days): $6
  • Express (iii-v business concern days): $13
  • two-Day: $25
  • Next-Solar day: $55

Orders of $25 or more in Canada are charged a stock-still fee of $5. For orders above $50 in your local currency, at that place'southward besides a $10 flat delivery charge. In one case your guild is set. e.fifty.f volition provide y'all with a tracking number.

What is eastward.50.f Cosmetics's Render Policy?

Some foundations and concealers are subject field to a refund if you're not happy with the color friction match. This list includes the 16hr Camo Concealer and the Flawless Finish Foundation—a full list can be found on the FAQ page.

To initiate a refund, contact the customer service team by email or by phone. It can take up to 10 business days to receive your refund. You can initiate a refund within 30 days of buy.

Other products are not eligible for a return due to the "low-cost nature" of the brand. Merely, if something arrives damaged, the brand volition offer a replacement.

How to Contact east.fifty.f Cosmetics

If you lot accept whatsoever questions later on reading this eastward.l.f Cosmetics review, you can contact its customer service squad via:

  • Phone: (212) 239-1530
  • Email: [e-mail protected]
  • Contact form or live chat on the brand site

Didn't run into everything y'all are looking for in this review? Here are a few other cosmetic options to consider when building your makeup routine:

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